Is this the end of the reign of .com within the Internet naming world? The next year will see the release of hundreds of new generic domain name extensions. Amazon made waves earlier this week when it was announced that they wanted to register .read .book and .author for their exclusive use.
Scott Turow, president of the Authors Guild said the following, “Placing such generic domains in private hands is plainly anti-competitive, allowing already dominant, well-capitalized companies to expand and entrench their market power.” It will however making business card printing easier, as anything at .book will go to amazon; so essentially it will be helpful to consumers.
He continued, “we strongly object to ICANN’s plans to sell the exclusive top-level domain rights for generic book-industry terms, such as .book, .author, and .read,”
A number of high profile book retailers including Barnes and Noble as well as The Association of American Publishers (AAP) have also contacted ICANN with objections to Amazon’s requests.
“The vast book community – authors, publishers, sellers, libraries, readers, educators, editors, researchers, literary agents, collectors, printers, clubs, archives and many others – shouldn’t be barred from connecting around the world through the .book domain,” said Allan Adler AAP’s general counsel and vice president of government affairs in a statement to ICANN.
At present the most popular domain suffixes are .com and .net. However, as more websites are built, domain names are becoming more scarce, which has prompted ICANN to introduce thousands of additional generic domain names which are expected to be released over the next two years.
Allowing generic domain names to be registered to the general public is a big money maker for companies like Go Daddy, the world’s largest registrar of internet domain names. The Arizona-based company said it expects to see a major boost in business as the new extensions begin to go on sale this summer at an estimated rate of about 20 per week, according to an azcentral.com report.
While many big American companies including Apple and General Motors have applied for domain names associated with their brands, for instance .Apple and .Cadillac, the generic domain names including .home, .web, and .app are the most sought after and causing the most controversy, with critics fearing ICANN’s application process will mean a surge in cyber-squatting and trademark infringement.